Main Activities
- Definition of Manifesto and Protocol of understanding with principles and criteria to ensure a high-quality gelato and the sustainability of its production.
- The project Sustainability Label will develop indicators and criteria to ensure high quality and sustainable gelato products and ensure the respect of consumers, so gelato producers will be required to commit to implementing any action needed to ensure a correct relationship with consumers.
- Establishment of the European Road of Gelato (ERoG) that will touch 12 European countries, with direct involvement and engagement of artisanal ice cream makers.
- An itinerant Pop-Up Museum Tour will be created on the sites touched by the Road further to promote the Road and its values and adherents. During these stops, three formats of collateral events are to take place: Capacity building training dedicated to professionals (cultural tourist operators of the gelato sector), Cooking shows, and Project Presentations.
- Develop the GELATOn the ROAD APP and Virtual Tour where to connect with all available solutions and environment information easily and orderly. A specific section of the app will be cross-cutting to all countries. It will develop a virtual tour of Gelato, which will help to create a „story“ about traditional Gelato and its value for local communities.
- The Gelato Passport tool will target the public to increase customers‘ fidelity and encourage them to travel the ERoG’s itinerary and visit the other gelato parlors.
- Flavours Content: Applicants can candidate only one flavor that uses at least one of the ingredients from the ones promoted by the consortium partners (local of their countries).
